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Analysis of the CRM System of the Chosen Company
Bartošková, Vlasta ; Grus, Vojtěch (referee) ; Klčová, Hana (advisor)
The thesis deals with Customer Relationship Management. The theoretical part focuses on the developement of customer relations and the CRM. Analytical part of the thesis is focused on current state of the CRM system assessment being used. From the obtained information and the revealed weaknesses in this company I seek to introduce a proposal of changes and recommendations that should lead to improve the creation and maintenance of customer relationships.
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Company CRM Concept and Implementation Project
Špringl, Petr ; Tobola, Jiří (referee) ; Chlebovský, Vít (advisor)
This thesis deals with analysis and possibilities of improvements in the area of customer relationship management in a company. There is a theoretical framework regarding customer relationship management and CRM systems including their implementation. The thesis includes analysis of current state of CRM in a concrete company and a proposal of a new CRM system implementation schedule based on the analysis. Finally, there is a discussion of benefits of the proposed project and author's proposals heading to improvements of CRM in the company.
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ICT Selection
Černín, Ondřej ; Táborský, Matěj (referee) ; Koch, Miloš (advisor)
The Bachelor thesis focuses on the analysis of the needs and requirements of a particular company for the information system. After processing these data will be my task to choose the most appropriate solution and modify it to suit the needs of the company. In the last section, I will discuss the actual implementation of information systems in the company.
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Information System Selection
Prokeš, Jiří ; Honzík, Miroslav (referee) ; Koch, Miloš (advisor)
The Bachelor thesis evaluates a current situation of an information system usage and need in a selected company together with setting criteria for choosing an optimal solution. Furthermore, relevant products available in current market are compared and, in the conclusion, the most suitable one according to specific needs of the company is recommended.
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Mobile CRM Application for Sales Representatives
Nevřela, Marek ; Hrubý, Martin (referee) ; Kočí, Radek (advisor)
Bachelor's thesis describes development of mobile CRM application for sales representatives. The aim is creating an appilication that helps with scheduling of events and online access to the database. The database contains information about customers. The thesis describes basic principles of CRM, which were used during development. Application is developed for mobile phones with operating system Android, which is briefly introduced in the thesis. The thesis consists of an analysis of similar, existing applications and analysis of requests from potential users. The next section portrays the design and implementation process of the parts. At the end, the thesis depicts testing from several different points of view and describes the feedback from users.
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CRM implementation in a company
Špringl, Petr ; Kaňovská, Lucie (referee) ; Chalupský, Vladimír (advisor)
This thesis deals with analysis and proposal of improvements in area of customer relationship management in a company. There is a theory about customer relationship management and about CRM systems including its implementing. Most of the thesis deals with analysis current state of CRM in a concrete company. There are presented its main drawbacks and proposals heading for improvements.
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